The concept of D2C was not prevalent in India until recently. The standard practice was that consumers’ shopping meant visiting the brick-and-mortar stores and getting stuff of their choice. However, with the pandemic, things have changed, and you have noticed a rise in the D2C or direct-to-consumer is the D2C full form of marketing. As such, the D2C brands in India have mushroomed across the Indian marketing ecosystem.
In this article, let us find out the few D2C startups that are here to stay and are reigning supreme in the country.
D2C Startups to Watch Out for in 2022
These are the following D2C brands you can watch out for in 2022 and find out how they are performing. These are companies that have managed to impress the Indian consumer crowd.
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Bombay Shaving Company
It is a well-known men’s grooming brand and operates on the D2C model. Shantanu Deshpande set up the company in 2016. It is a personal care company based in the Delhi NCR region.
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Mamaearth
This is one of the D2C startups in India that has huge customer loyalty and engagement. It is on all the major shopping portals like Firstcry, Nykaa, Amazon, and Flipkart. This is leading the company ahead of many of its competitors in the market.
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The Moms Co.
This D2C startup sells personal care products. They are toxin-free and certified by Australia, and the market value is $6.5 billion.
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Plum
Studies have found that this brand holds a value of approximately $23 billion in 2022. The company sells omnichannel organic, clean beauty brands. The team’s side in Plum has doubled, and the brand is catering to as many as 250 million-plus customers every month.
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Wakefit
During the pandemic, you must have seen that people have enjoyed the quality time to devote their time to decorating and giving their homes a facelift. And it was during this period that the company made its presence felt in the market and emerged as one of the top D2C startups India. This brand is engaged in Home Furniture and Sleep Solutions. As of 2019, the company recorded a revenue of INR 80 crore, targeting revenue of INR 10,000 crore by 2023.
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Wow Skin Science
This company is known as well-known skin care pharmaceutical D2C brand in India. It is set up by Arvind Sokke, Ashwin Sokke, Karan Chowdhury, and Manish Chowdhury. The total value of the business stands at $50 million.
One of the main reasons that have steered the D2C brands in India to success is customer loyalty and acceptance.
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