Anveya concentrates on wellness, personal care, and beauty products that influence people’s lives every day and the environment. Its goods compete with and outperform their synthetic rivals in terms of performance while also promising purity and the wisdom of nature.
A desire to provide Indian consumers with natural beauty products that are made utilizing deep nature technology and address genuine beauty needs gave rise to Anveya, an online business offering a range of haircare and skincare products.
The co-founder and CEO of Anveya Living, Mr. Vivek Singh, spoke about the startup’s journey and growth tactics. This post may read about Anveya’s history, company plan, goods, marketing approach, and more.
Introduction
Anveya is an acronym for peace. It promotes awareness and offers products focusing on healthy and mindful lifestyle results. Anveya concentrates on wellness, personal care, and beauty products that influence people’s lives and the environment daily. Its goods compete with and outperform their synthetic rivals in terms of performance while also promising purity and the wisdom of nature.
The Anveya line debuted in 2019 with the purest gifts from nature, cold-pressed beauty oils, and pure essential oil extracts. In early 2020, it debuted its developed line. By the end of 2020, the firm also unveiled ThriveCo, its second brand, a treatment-based results-driven line designed to address some of the most serious hair and skin issues customers see. While doing this, the startup paid attention to what its consumers had to say.
Name, Tagline, and Logo
Anvaya, which signifies harmony in Sanskrit, is the source of the name Anveya. The crew at this company is motivated by how beautifully balanced and perfectly everything in nature functions. They aimed to maintain the balance of the environment, humanity, and the items we all consume.
Its brand logo features two leaves for life, harmony, and freshness. It serves as a reminder that Anveya’s products must retain the harmony that Nature encourages them to possess.
Products and Usp
Anveya is a high-end brand, and the creators take satisfaction in providing the purest and most potent skin and hair care products. These solutions address some of the most significant problems with hair and skin, including dryness, damage, frizz, breakage, hair fall, scalp health, and hair growth.
The Anveya product line includes 45 high-end items across hair care, skin care, cold-pressed, and essential oils. Its designed goods were developed in collaboration with some of the best formulators and manufacturers in the nation, as well as some of the most cutting-edge laboratories working on natural active ingredients around the globe.
These goods outperform their synthetic competitors in terms of performance and being the best-in-class formulations. With an obsession with the source, purity, and certificates of analysis, Anveya’s selection of organic cold-pressed oils and pure natural essential oils contains some of the best gifts for beauty and wellness sourced directly from nature. Its offerings, prices, and positioning are all premium, and the team is bringing consumers products of international calibre created in India at domestic costs.
Future Plans
The journey of Anveya has just started. To meet the demands and objectives of its clients, it will introduce new categories and expand the range from its existing set of 45 goods to roughly 70 products in the upcoming year. The business will attempt to reach more clients through specialized marketplaces and extend its online storefronts’ reach. The team also focuses on enhancing the customer experience through content, advice, and needs-based solutions.
