Global tech giants, from electronics manufacturers to AI developers and esports platforms, are increasingly looking to India not just as a sales market but as a foothold for long-term digital expansion. The country, home to more than 1.4 billion people, more than half of whom are under 30, is becoming an epicenter of technological transformation, attracting the attention of brands such as Apple , Samsung , Micron , Google , as well as major players in the digital space. entertainment and esports . Parimatch , as an international brand in the field of digital entertainment, notes a special interest in the region in terms of strategic trends and the growing involvement of the local audience in esports and streaming .
Amid geopolitical turbulence and the reorientation of global supply chains, India is becoming a natural choice for companies seeking to diversify production, reduce costs and enter new consumer markets. This applies not only to hardware giants – from smartphone manufacturers to chip assemblers, but also to digital brands, which see in India a unique combination: a young, connected audience, stable government support for technology and a growing digital infrastructure. It is these factors that turn the country into a magnetic point of attraction, which is also emphasized by Parimatch analysts in their internal reports.
An industry where numbers speak louder than words
One of the key drivers of interest in India has been the rapid growth of the gaming and esports ecosystem. Today, the country has over 600 million active gamers . For comparison, this is more than the entire population of the European Union. At the same time, the state officially recognized esports as part of a multi-sport system, creating a precedent for the institutionalization of digital competitions.
Reliance Industries , one of the country’s largest conglomerates, is teaming up with Danish BLAST to launch esports tournaments designed for a local audience but built to international standards. The partnership includes content localization, development of a national streamer pool , and creation of IS products focused on Indian cultural specificity.
It is these initiatives, according to Parimatch analysts, that are shaping a new type of digital market in India : mass, interactive, monetized . Similar engagement mechanisms, including esports tournaments and streaming platforms, are becoming part of the infrastructure of digital leisure and consumption.
The digital expansion is also supported by technical infrastructure: the JioGames platform , integrated into millions of households through Jio’s mobile and broadband network , will become the main distribution channel for esports content. This will ensure seamless access for both residents of megacities and users in remote regions, which opens up new opportunities for brands that target a wide audience. As Parimatch ’s experience has shown In other markets , similar models are a prime example of how the synergy of content, infrastructure, and digital accessibility is shaping the conditions for the emergence of a new, scalable esports entertainment economy.
The IT heart of the planet – Parimatch opinion
By 2025, there will be over 170,000 IT companies operating in India , and 1,570 of them are so-called GCCs ( global computer companies). ability centres ), i.e. overseas technology hubs for R&D, development and innovation support. The country employs over 5 million professionals involved in outsourcing , machine learning, AI, IoT and industrial automation.
In a global engineering shortage, India offers a unique balance: a skilled workforce ready to serve customers remotely around the world, and government support expressed in Digital initiatives. India ” and ” Made in in India .
Parimatch , which has a distributed development structure around the world but is not yet operating in the Indian market, is already analyzing the potential of the Indian GCC as a possible base for scaling streaming and esports solutions. Access to an English-speaking workforce and cost-effectiveness are additional factors that make the region attractive.
From smartphone factory to microelectronics center
In recent years, the world’s largest brands have been actively moving production facilities to India. Apple , Samsung , Micron , CG Power and dozens of other companies have announced the creation or expansion of assembly and factory sites. India is becoming a global alternative to China in supply chains.
The state, for its part, subsidizes up to 70% of capital expenditures for the production of microcircuits and semi-finished products for microelectronics. The “National Semiconductor Mission” envisages not only attracting foreign capital, but also the formation of a full-fledged domestic ecosystem.
From this perspective, as Parimatch emphasizes , India is becoming not only a consumer, but also a supplier of hardware solutions that will define the streaming , virtual reality, and AI platform markets in the future.
When infrastructure becomes a platform
India’s key competitive advantage remains the so-called India Stack is a set of APIs and digital protocols developed by the government for paperless and cashless transactions. It is thanks to this infrastructure that India has formed a unique digital economy model that allows billions of transactions to be processed instantly, including in gaming and streaming services.
The country already has over 1 billion smartphone users and nearly 900 million internet users. India accounts for over 40% of global traffic in terms of online transactions. For companies like Parimatch , this means a potential audience comparable to global markets, but still underserved.
More than half of India’s population is under the age of 30. Young people are actively involved in online gaming, mobile content, esports , and platform ecosystems. At the same time, a significant portion of the audience is bilingual, consuming content in both English and Hindi, creating ideal conditions for digital media to scale.
Parimatch emphasizes in its internal research , it is the cultural and age shift that is becoming the “ accelerator ” that is turning India into a testing ground for new digital models – from gamification and metaverses to smart loyalty systems and personalized monetization.
India is the next global tech hub
The technological map of the world is changing rapidly. And while previously the strategic sights were aimed at the USA, China, and Southeast Asian countries, now India is being added to this trio – not as an alternative, but as an independent pole of digital attraction.
In this sense, the experience of international brands such as Parimatch can be particularly useful. Although the company does not operate directly in India, its expertise in building digital products for markets with a youth and mobile audience allows us to assess the potential of the region from a practical point of view. India is a market that should not be ignored. Quite the opposite: it is a space in which the future of the technological economy is being shaped.
Over the next five years, India has the potential to transform from a promising destination to an indispensable strategic asset for technology companies of all types. Whoever is the first to establish a strong foothold in the Indian digital market will gain a competitive advantage for decades to come. Parimatch and other companies with the flexibility, expertise, and understanding of a youth audience are already closely following this process. Because of an opportunity that no longer looks like an experiment.
