Purplle is an online cosmetic shopping company based in India. The company was founded in 2011 by IIT Delhi graduates, Manish Taneja and Rahul Vira. The current CEO of Purplle is Manish Taneja. This eCommerce company mainly sells cosmetics and personal care products online and delivers them to customers across India. Purplle has a wide range of products from international and Indian brands and offers free shipping on various orders [T&C applied]. Purplleonline shopping business has been growing rapidly, and it is now one of the leading online cosmetic retailers in India.
How Purplle captured the Indian market?
Purplle online shopping has become immensely popular in India. Some of the product segments offered by this eCommerce company are cosmetics, skincare, haircare, and more. Customers can easily find what they’re looking for and purchase it with just a few clicks.
The company has seen a lot of success in India, due in large part to its convenient online shopping platform. Customers can browse through Purplle’s extensive catalog and find exactly what they’re looking for. Purplle offers great discounts and deals, which makes it even more attractive to shoppers.
So why is Purplle so popular in India? There are a few key reasons. First, the company offers a wide range of products that appeal to a wide range of shoppers. Second, Purplle’s online shopping platform is incredibly convenient and easy to use. Finally, the company offers great discounts and deals, which make it an even more attractive option for shoppers.
If you’re looking for a great online shopping experience, then Purplle is definitely worth checking out.
Competition in the Indian market
The online cosmetic retailing industry in India is highly competitive. There are a large number of players in the market, all vying for a share of the pie. In such a scenario, it is important for companies to differentiate themselves from the competition and offer customers something unique.
One of the main competitors of Purplle in the Indian market is Nykaa cosmetics. Here is an outlook of Purplle vs. Nykaa cosmetics.
It is quite noticeable that Nykaa is leading the market compared to Purplle. Here are some ways Purplle can follow as a competitive strategy for business.
- Customers would get everything that they want under one single roof. This convenience is something that will set a company apart from its competitors.
- Another way to stand out from the crowd is by offering competitive prices. Customers are always looking for a good deal, so companies need to make sure they are offering the best possible price.
- Finally, good customer service is essential in the online cosmetic retailing industry. There should be someone available to answer customer queries and help with any problems that may arise.
You must consider the above-described aspects for your own convenience and benefits. It is also important to explore more about it.