Social media influencers have become increasingly popular in recent years. This is likely due to social media platforms such as Instagram and YouTube. These influencers often have large followings and can wield a lot of influence. This can be a good thing, as they can promote products or causes that they believe in. Indian influencers mainly work with D2C brands to promote their products and services direct to the consumers. They motivate people with their compelling content and lead them to a path where both brands and consumers will be happy. However, the primary purpose of these creators and influencers is to entertain audiences with their creative and innovative content and increase awareness regarding various social issues. Here are some of the top influencers in India.
Mithila Palkar – 3.5 M Followers
Mithila Palkar is known for portraying “Little Things” and “Girl in the City” on Netflix. She was named to Forbes India’s “Forbes 30 under 30 List” and was also, in 2020, included in “Entrepreneur India’s 35 Under 35 List”. In the Filmfare OTT Awards 2020, she was awarded the Best Actor (Female) for the Comedy-drama series ‘Little Things S3’.
Kusha Kaplia – 2.4 M Followers
Besides producing funny content on her social media accounts, Kusha Kaplia frequently stands out on social concerns. In a recent post, she spoke out against body shaming and invited her followers to share what they consider to be their best body features. Various multinational brands have collaborated with her, such as Levi’s.
Dolly Singh – 1.4 M Followers
Dolly Singh is a sassy social media influencer in India who recently acted alongside Swara Bhaskar in the Netflix series “Bhaag Beanie Bhaag.” She uploads hilarious videos that quickly go popular and make you smile. Her portrayal of a (her) mother in the series “Raju Ki Mummy” catapulted her to fame!
Kenny Sebastian – 1 M Followers
This top influencer in India rose to prominence when his video “Middle-Class Restaurant Problems” was widely circulated on social media. Kenny’s celebrity and notoriety, as well as his 6.50 percent interaction rate, have led to various collaborations with brands like Bumble India, KFC, Nescafé, Amazon, Flipkart, and many others.
Srishti Dixit – 753 K Followers
Srishti rose to prominence thanks to films she created while working as a content writer for Buzzfeed India. Videos like “If Koffee with Karan Happened in Real Life” went viral, making her an instant sensation. Srishti and Kusha Kapila’s new Netflix India YouTube show, “Behensplaining,” is a funny take on what the “behens” throughout the globe are thinking.
Kanan Gill – 355 K followers
Kanan Gill is a comedian, actor, and YouTube personality. He was born in Canada but resided in Mumbai. He started his career as a stand-up comedian in 2010 and performed at comedy clubs across Canada. In 2014 he uploaded his first video to YouTube.
All these Indian influencers are quite popular, to say the least. Different brands and businesses utilize their popularity in their favour.